Alistair is a Technical SEO Director with over 14 years of experience diagnosing complex crawling and indexing issues for FTSE 250 companies. Holding a Master's in Computer Science from Imperial College London, he bridges the gap between marketing objectives and developer execution. He currently advises major UK e-commerce platforms on Core Web Vitals and crawl budget optimization.
Alistair Thorne is a seasoned Technical SEO Director who approaches search engine optimization from a strictly engineering perspective. With a Master's degree in Computer Science from Imperial College London, Alistair spent the first five years of his career as a full-stack developer before pivoting to technical SEO, giving him a unique ability to communicate effectively with engineering teams. He has successfully managed site migrations for massive infrastructures involving over 5 million URLs, ensuring zero downtime and traffic retention. His methodology relies heavily on Python-based automation and server log analysis to uncover deep-seated crawling inefficiencies that standard audit tools often miss. Alistair has worked with leading UK retailers and financial institutions to solve complex JavaScript rendering issues, implementing dynamic serving and pre-rendering solutions to satisfy Google's evolving algorithms. He frequently speaks at technical conferences in London and Manchester about the impact of Green Coding on SEO performance and the intricacies of the Google Indexing API. His ultimate goal is to build resilient, technically flawless web architectures that serve as a solid foundation for content growth.