Liam is a Senior CRO Consultant with 13 years of experience optimizing online stores for conversion and usability. With a background in Psychology from the University of Manchester, he applies behavioral science to digital interfaces. He specializes in mobile UX, checkout optimization, and WCAG compliance for UK retailers.
Liam O'Connor is a highly sought-after E-commerce UX Expert dedicated to removing friction from the online buying process. Holding a degree in Psychology from the University of Manchester, Liam applies principles of behavioral economics to web design, understanding exactly why users hesitate or abandon their carts. With 13 years of experience working with platforms like Magento, Shopify Plus, and headless architectures, he has helped major UK retailers recover millions in lost revenue through checkout optimization. Liam is a specialist in mobile-first design, advocating for 'thumb-friendly' interfaces and simplified payment gateways like Apple Pay and PayPal to boost conversion rates. He is also a leading voice on web accessibility, ensuring that e-commerce sites are fully WCAG compliant, not just to avoid legal pitfalls but to open markets to the 15% of the UK population with disabilities. His approach combines rigorous A/B testing with qualitative user testing, believing that data tells you what is happening, but watching a user tells you why. Liam's insights help brands balance aesthetic appeal with ruthless conversion efficiency.