Raj is a Performance Marketing Director with 10 years of experience managing aggressive paid acquisition campaigns for UK fintech and service sectors. Certified in Google Ads and Analytics, he specializes in algorithmic bidding strategies and conversion rate optimization. He currently manages a portfolio of ad spend exceeding £2M annually, focusing on profit-driven metrics.
Raj Patel is a precision-focused Performance Marketing Director who treats advertising spend with the rigor of an investment banker. With a background in Mathematics from the University of Warwick, Raj moved into digital advertising to apply statistical modeling to budget allocation. He has over a decade of hands-on experience managing complex PPC accounts, specifically for the competitive UK fintech and B2B service sectors where CPCs can exceed £50. Raj rejects vanity metrics like impressions, focusing entirely on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). He is an expert in navigating the shift towards AI-driven bidding (Smart Bidding) while maintaining the necessary manual controls to prevent budget wastage on irrelevant queries. His deep technical knowledge extends to setting up robust conversion tracking and server-side tagging to mitigate data loss from privacy regulations. Raj writes extensively on the nuances of LinkedIn Ads versus Google Search for lead quality, helping businesses stop burning cash on bots and low-intent traffic. He believes in rigorous A/B testing and granular audience segmentation to extract value from every pound spent.