Sarah is a Digital PR Manager with 10 years of experience in high-stakes reputation management and link building. She specializes in securing coverage in top-tier UK publications to boost domain authority. Sarah also advises corporate clients on crisis communication and employee advocacy programs on LinkedIn.
Sarah Jenkins is a dynamic Digital PR Consultant who understands that in modern SEO, your brand's reputation and your backlink profile are inextricably linked. With a decade of experience in London's fast-paced PR agencies, Sarah has mastered the art of newsjacking and creative campaigns that earn natural, high-authority links from top-tier publications like The Guardian and the BBC. She moves beyond traditional directory submissions, focusing on 'Digital PR' that generates genuine buzz and referral traffic. Beyond acquisition, Sarah is an expert in defense; she specializes in Online Reputation Management (ORM), helping companies suppress negative search results and navigate PR crises with speed and transparency. She also champions internal culture as a marketing channel, guiding companies on how to mobilize their workforce as brand ambassadors on LinkedIn without running afoul of compliance issues. Sarah's strategies are designed to build a 'moat' around a business, ensuring that its authority is recognized not just by Google's algorithms, but by the industry at large. She frequently trains in-house teams on how to spot media opportunities and respond to journalists effectively.